{"id":15745,"date":"2022-12-05T16:26:19","date_gmt":"2022-12-05T16:26:19","guid":{"rendered":"https:\/\/loveluxury.co.uk\/?p=15745"},"modified":"2023-01-17T16:41:55","modified_gmt":"2023-01-17T16:41:55","slug":"the-history-behind-richard-mille","status":"publish","type":"post","link":"https:\/\/staging-new.loveluxury.co.uk\/shop\/topics\/the-history-behind-richard-mille\/","title":{"rendered":"Racing Machine on the Wrist: The History Behind Richard Mille"},"content":{"rendered":"

A relatively new brand in the luxury market, having been founded in 2001 by Swiss watchmaker Richard Mille alongside fellow watchmaker and designer Dominique Guenat, it\u2019s fair to say that this remains a relatively unknown brand in relation to some of the bigger names on the luxury watch and accessories marketplace.\u00a0<\/span><\/p>\n

However, the underrated status of Richard Mille in the current market does nothing to downplay its success as a luxury brand \u2013 with the innovative development and top-level manufacturing of each watch citing Richard Mille as one of the best in the business. But how did such a brand come to be, and how has it become such a powerful player in the market in its relatively short history?<\/span><\/p>\n

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Y.Leclercq, CC BY-SA 4.0 <https:\/\/creativecommons.org\/licenses\/by-sa\/4.0>, via Wikimedia Commons<\/p><\/div>\n

Who is Richard Mille?<\/b><\/p>\n

Richard Mille is a company at the top of its game in the <\/span>luxury watch market<\/span><\/a>, built on its founding vision of becoming one of the most innovative, high-quality brands uniting technical excellence with the kind of timeless style that would make each watch a coveted status symbol around the world.\u00a0<\/span><\/p>\n

Its slogan, a racing machine on the wrist, was used as a tagline for its first official watch release \u2013 with the RM 001 quickly establishing itself as one of the most famous watches in the world. More on that later, but first to the history of the brand and how it all began.\u00a0<\/span><\/p>\n

Where did Richard Mille begin?<\/b><\/p>\n

In a story that removes Richard Mille from the origin stories of many other luxury brands, Richard Mille as a designer brought plenty of experience from the luxury market with him \u2013 having worked for a boutique watchmaker in France before taking on roles at Matra and Mauboussin \u2013 until he ultimately branched out to launch his own company.\u00a0<\/span><\/p>\n

The Richard Mille brand name was first established and launched in 1999 though the first watch was not released until 2001 \u2013 one of the core reasons why the founding year is often cited as 2001.\u00a0<\/span><\/p>\n

Instant Quote For Your Luxury Watch<\/a><\/span><\/p>\n

Who is Richard Mille?<\/b><\/p>\n

The <\/span>man behind Richard Mille<\/span><\/a>, a brand he named after himself, was a keen watchmaker determined to make it big in an industry that he knew well. Following roles in the chronology division of several brands, he set up his own business \u2013 and was quoted as saying:\u00a0<\/span><\/p>\n

\u201cFor a long time, I wished to launch my own brand. I wanted to create a new business model, far removed from traditional marketing strategies, something totally original.<\/span><\/p>\n

My goal was to create a new, ultra-high-end luxury segment within the high-end watch business, and I was very eager to know what could come of it.\u201d<\/span><\/p>\n

How has Richard Mille changed over the years?<\/b><\/p>\n

Interestingly, Richard Mille was not established for any other purpose than to allow the founder, Richard himself, to develop and bring to life the watch of his dreams. In a <\/span>full history of the brand<\/span><\/a> from the man himself, it is understood that the brand was designed as a way to breathe life into \u2013 and release \u2013 the iconic RM 001, which it did in 2001, followed by years of development and improvement which has led to more than 80 models available on the market.\u00a0<\/span><\/p>\n

What types of products does Richard Mille produce?<\/b><\/p>\n

Richard Mille is a luxury watch brand, with collections which span sporting models, everyday timepieces, and those special occasion accessories that are best paired with a tuxedo or the finest evening gown.<\/span><\/p>\n

In addition to its <\/span>selection of watches<\/span><\/a>, Richard Mille has expanded its brand slightly to include a fountain pen \u2013 the staple accessory for what it believes to be its core customer pool.<\/span><\/p>\n

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What are Richard Mille\u2019s most famous watches?<\/b><\/p>\n

We can\u2019t look at <\/span>Richard Mille\u2019s top and most iconic watches<\/span><\/a> and not focus on the RM 001 Tourbillon, which was the first model to be released and was the core reason why Mille established his own brand and manufacturing process in the first place.<\/span><\/p>\n

The RM 001 Tourbillon was made to be the watch equivalent of the Ferrari and boasts many of the same innovative feats of engineering found in the formula 1 car. The initial seventeen watches which were released as part of this collection sold out instantly and started the Richard Mille journey towards becoming known as one of the most innovative, creative, and luxurious brands on the market.\u00a0<\/span><\/p>\n

Other famous watches include:<\/span><\/p>\n